Art and Branding in Hypercapitalism
The symposium aims at investigating the factors that lead to the affirmative behavior of contemporary artistic production towards the functioning of brands. Taking the concept of "aesthetic economy” by German philosopher Gernot Böhme as a starting point, we would like to open a discussion among experts on how the aestheticization and commercialization of all realms of daily life affect contemporary art.
In collaboration with the Institute of Art History and the Graduate School of Walter Benjamin Kolleg, University of Bern.
Progr_Centre for Cultural Production
Waisenhausplatz 30, 3011 Bern
>>> Room 369 <<<
Free Entry
The event will be held in English
PROGRAM
14:00
Visit of the exhibition New Nordic Luxury by SANKE at Reflector Gallery
15:00
Welcome and introduction
Ismene Wyss, University Bern
Moderation by Marta Kwiatkowski, Reflector Gallery
Session I
15:15
How to Build a Luxury Brand
Michelle Nicol, Co-founder and Curator & Rudolf Schuermann, Co-founder and Strategist
15:45
The Four Secrets to Building Your Billion Dollar Brand
M. A. Andreas Ervik, University of Oslo
16:15
Discussion
16:45
Coffee break
Session II
17:15
Post Digital Display. Visual Merchandising as Artistic Strategy
M.A. Stefanie Marlene Wenger, University of Bern
17:45
What You Desire Is Not What You Want
Prof. Dr. Marcus Steinweg, State Academy of Fine Arts Karlsruhe
18:15
Discussion
18:45
Final remarks and apéro at Reflector Gallery
Mappa
Progr Zentrum für Kulturproduktion
Waisenhausplatz 30
3011 Bern
Svizzera
Instituzioni
Titolo | Paese | Località | Dettagli |
---|---|---|---|
Reflector Contemporary Art | Svizzera
|
Bern
|
Svizzera
Bern
|