Videocity visits Art Busan with «Flower Power»

Curator: Gyo Yoon, Seoul, Andrea Domesle, Basel, and the curatorial group  „Videocity" 

VIP Preview
May 4(Thur) 14:00 ~ 20:00
May 5(Fri) ~ May 6(Sat) 11:00 ~ 19:00
May 7(Sun) 11:00 ~ 17:00
VIP 프리뷰
5월 4일(목) 14:00 ~ 20:00
5월 5일(금) - 6일(토) 11:00 ~ 19:00
5월 7일(일) 11:00 ~ 17:00


Public Open
May 5(Fri) ~ May 6(Sat) 13:00 ~ 19:00
May 7(Sun) 11:00 ~ 17:00
일반 오픈
5월 5일(금) - 6일(토) 13:00 ~ 19:00
5월 7일(일)  11:00 ~ 19:00

Videocity’s special exhibition “Flower Power” at Art Busan CONNECT is supported by the Embassy of Switzerland in the Republic of Korea to celebrate the 60th anniversary of diplomatic relations between Switzerland and the Republic of Korea in 2023.

At the prestigious international art fair Art Busan, Videocity presents “Flower Power” to share cultural exchange between Korea and Switzerland with visitors and to encourage a continuous connection with diverse art forms.

Six works, mostly by women artists, speak of “Utopia” in their experiences – a strong yet sophisticated message translated into intriguing visual languages. The videos examine the social norms and shifts caused by technology, while reflecting on the implications for the understanding of ourselves and the world around us. Utopia could be realised by sharing each other’s points of view.

Three Korean artists and three Swiss artists participate in “Flower Power”.

Floral Patterned Romance (2014) by Youngjoo Cho films the dance of thirteen local women working at a complex in Busan, searching for beauty in themselves.

Amusement Epitome (2006) by Kwang-Ju Son depicts a weekday afternoon on the Everland and highlights how Western representations can become a taken-for-granted visual experience in Korea.

Filling in Physical Reality and Living in Digital Reality (2020) by Gyonyoung Yoon recreates “a place to belong" in the digital space to fill the blanks in the artist’s life. 

Guardians (2021) by Olga Titus takes us into a dreamlike garden inspired by Claude Monet. Nature in the garden intertwines together, creating colourful kaleidoscope-like scenery.

Frog-110605 by Copa & Sordes is a project, in which the medium of video is understood as a temporal image, not as a film with a story structure. 

Eutopia (2020) by Anouk Seabed encounters the passage of time, nature and humans, reality, and the virtual world through colourful images that are sometimes calming and sometimes intense. 

Each video guides the viewers to explore the inner and outer perception of self-awareness in their own unique way. Following this invitation, we can take the time to reflect on what we can do now to make the world better. “Flower Power” creates new connections and inspires us to be connected to ourselves and with others.

Text: Andrea Domesle, Gyo Yoon

https://www.artbusan.com

Further information: 

Facebook: http://facebook.com/videocity.bs

Instagram: https://www.instagram.com/videocity_bs/

Projektwebseite: https://www.videocity.org/art-busan